As a first-time user, you’ll need to create a Flixster account, open an UltraViolet account and link it to Flixster, and enter a 12-digit redemption code from the Blu-ray disc to gain digital access. It’s a five-step process, but the good news is that once those accounts are set up, you won’t have to enter that information again.
Finally, there’s the physical media aspect of the launch. Today, the only way to score an UltraViolet-enabled digital copy of a movie like Horrible Bosses is to buy a physical DVD or Blu-ray disc. That’s because currently, there aren’t any digital-only storefronts available. Again, Vudu and digital stores like Best Buy’s CinemaNow are soon expected to offer their own UltraViolet-enabled products, but in the meantime requiring a DVD or Blu-ray purchase to gain digital access seems a bit counterintuitive.
Most people couldn’t program their VCRs back in the day. A five step process, and you need to buy a blu-ray disc? I’m not sure why Hollywood expects consumers to work that hard to view their movies. Have you seen Horrible Bosses?